This information can be like hitting the content lottery.
#DIVVY CUSTOMER SERVICE HOW TO#
Why they don’t use certain tools you offer (i.e., if you provide a suite of software but they only subscribe to specific modules).Their wish list of what they’d like to be able to do with your product (i.e., features, functionality, capabilities).Challenges they face relating to what you provide (i.e., emerging issues in the industry, barriers to adoption, etc.).You can also use it as a vehicle to get feedback on: Your company may do this to check the pulse of how satisfied customers are with your product, service, and support. Customer Surveys Provide More Than Just Satisfaction ScoresĪs a best practice, you should be surveying your customer base at least once annually. Here are some key ways to get the data and use it to develop relevant content your audience will find appealing. By aggregating this data, you can find patterns and trends that make it clear where your audience is struggling. You also have self-service options like chatbots or knowledge bases. In most cases, your organization uses contact center software to manage customer service inquiries. You can even prove some of these by diving into your content analytics to see which topics have the most engagement.īut to let the voice of the customer be a guiding force in content ideation, you need the data. Without these insights, you can make many assumptions.
So, how can you dig into this data to develop relevant, engaging content? Closing the Feedback Loopĭoes your enterprise content team beg customer-facing roles for feedback? Closing the feedback loop is one of the biggest challenges for marketing. Content from customer service ideas will likely be highly valuable to your audience. Content marketers often don’t interact with customers to hear their feedback. Your customer service data may be an untapped resource for content marketing ideas.
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